AI Content Creation for Marketers
OVERVIEW
This 2-day programme is designed to help Brunei’s corporate and public-sector workforce gain practical, beginner-friendly skills using modern AI tools. Many staff today are expected to write reports, prepare presentations, design posters, create social media content, or process information quickly — but may not have design or technical experience.
This workshop focuses on building confidence and competence in using GenAI tools such as ChatGPT, A.I. Design tools to create professional-quality work materials faster and with less stress.
By the end of the programme, participants will understand how to use GenAI safely, responsibly, and effectively to save time, improve productivity, and enhance workplace and marketing communication.
OBJECTIVES
- Understand the basics of Generative AI
- What AI can (and cannot) do
- How to use it responsibly and ethically
- Create professional content faster
- Posters, slides, email infographics
- Email writing, content rewriting, brief summaries
- Use simple AI tools confidently
- ChatGPT for writing & ideas
- A.I. Design Tools, i.e. PiktoChart or Canva
- Complete a capstone project
- Each participant will produce a work-relevant content pack (poster + presentation
slide + short caption), fully powered by GenAI.
- Each participant will produce a work-relevant content pack (poster + presentation
WHO SHOULD ATTEND
- Marketing executives & managers
- Social media + content creators
- Anyone responsible for branding, marketing, strategy & digital campaigns
Brunei Institute of Leadership & Islamic Finance
Level 3, ILIA Building,
Universiti Brunei Darussalam Campus,
Jalan Tungku Link, BE1410,
Negara Brunei Darussalam
+673 2461 221
+673 2461 223
+673 8271 140
+673 2461 224
https://bilif.com.bn