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Design Thinking for Problem Solving

Programme Categories
Leadership & Management

Programme Overview

Design Thinking is an iterative user-centric process that seeks to understand the user, challenge traditional assumptions, and redefine problems to identify alternative strategies and solutions. Design Thinking provides a solution-based approach to solving problems through emotive lenses and sensitive feelers.

The significance of Design Thinking ensues from the technology disruption and digital transformation which has dramatically changed the way organizations evolve. Some of the world’s leading brands, such as Apple, Google, Tesla, Alibaba Samsung, and GE, have rapidly adopted the Design Thinking approach to propel their business forward, integrating creative problem solving, technology adoption, and future-proofing.

Design Thinking is a method developed by IDEO, a Global Consultancy based in Palo Alto, California. It is taught at leading universities around the world, including Stanford, Harvard, and MIT.

Programme Objectives

Design Thinking aims to provide a tried and tested systematic approach to transforming the way the individual and their organisation approaches business issues allowing them to devise innovative strategies that are both workable and productive.

By the end of the programme, participants will be able to:

  • Generate awareness of the main features, principles, and methodologies of Design Thinking as an approach for innovation and work improvement.
  • Recognise the benefits that Design Thinking will bring to the organization.
  • Understand key procedures or tools involved in Design Thinking with a hands-on learning experience, for innovative application and for identifying new opportunities.
  • Apply Design Thinking and its methodologies to participants’ work processes.

Programme Outline

Module 1: Innovation and Creativity
  • What is Innovation? A look at the 4 types of Innovation
  • Impact of innovation on business
  • Case studies in Innovation
Module 2: Intro to Design Thinking
  • The value of Design Thinking for organisations
  • Why is there a sudden need for design thinking?
  • Three innovation challenges: Viability, Desirability, Feasibility
  • The Design Thinking Framework.
Module 3: Applying the Design Thinking Framework to A Challenge Statement (Part 1)
  • Stage 1 – Empathize: Who are your end-users? What are their unmet needs and pain points?
  • Stage 2 – Define: Define your user requirements
  • Stage 3 – Ideate: Brainstorm and ideate ideas to solve the identified problem
Module 4 : Applying the Design Thinking Framework to A Challenge Statement (Part 1)
  • Stage 4 – Prototype: Build/sketch out a visual representation of the selected ideas in more detail
  • Stage 5: Test: Establish how you can test these ideas at work
Module 5: Presentation of Solutions
  • Participants will present their solutions and how they address the Challenge Statement to the rest of the class. Other participants will give their feedback.
Module 6: What’s Next After Design Thinking? Implementation and Encouraging an Innovative Culture
  • Moving from idea to implementation
  • Common challenges faced when using design thinking
  • How to ensure your ideas have the best chance for adoption

Who should attend

  • Executive Level Officers
  • Officers Level

Your Investment

Stakeholders *

  • Group Fee (min. 2 pax): BND 1,150
  • Normal Price: BND 1,350 (SBS: 20%)

Non-stakeholders

  • Group Fee (min. 2 pax): BND 1,250
  • Normal Price: BND 1,400

* Stakeholders are participants from MOFE, AMBD and all domestic banks in Brunei Darussalam.

 

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