MARKETING SKILLS: UNDERSTANDING THE CUSTOMER DECISION JOURNEY FOR BUSINESS
Connect your brand with customers and differentiate your company from the competition. Learn how the customer decision journey has developed, with digital as the catalyst, and why it’s more critical than ever to your business. Create buyer personas, define and map customer touch points(for both offline and online), and align your marketing message to the customer decision journey. This Customer Decision Journey framework will help you create customer-focused, integrated campaigns and experiences by connecting your brand with customers at their most influential
points throughout their decision journey.
- Describe the basics of the Decision Journey
- Identify Buyers’ Personas
- Understand Journey stages
- Define touch points and engage customers
- Align Messaging and Content
David Ho is a SEA independent media professional in the marketing communication field with his area of expertise in digital marketing includes digital data, e-commerce,
m-commerce, content marketing, social media marketing and digital media. David has trained over 3,000 advertising and marketing professionals in the APAC region and was the
industry speaker for IAB Singapore, Marketing Research Society of Malaysia (MRSM) and most recently for the Malaysia Newspaper Publishers Association. He was recently the APAC Regional
Director for Acknowledge Asia/Ad parlor (International Online Advertising company) and Managing Director for iProspect (International Online Marketing company)and Kinetic (leading
out of home media company).