PR Strategies During Crisis

 

Programme Overview

Communication is essential when things are going well and imperative during a crisis. Therefore, the corporate communication team’s impeccable strategy and execution of an organisation’s crisis
communication are crucial. Responding timely and appropriately is of the utmost importance. This programme helps participants to plan and communicate consistently, concisely, and controllably with stakeholders during a crisis.

Programme Objectives

• Identify crisis situations and prepare for communication plans.
• Craft appropriate responses and messages to a diverse set of crisis scenarios.
• Communicate in positive and diplomatic language.
• Apply the art of persuasive communication in speeches.
• Speak professionally and confidently to the (social) media.
• Handle challenging situations and incendiary questions.
• Utilise vocal modulation and body language to create intended impressions.

Who Should Attend

• Head of Departments
• Communication Officers
• Public Relations Officers

Methodology

This programme will include sessions on crisis communication theories, personal sharing and individual/group-based activities.

Programme Dates

Date	Time
28 – 29 October 2024	8:30 am – 12:00 pm 1:30 pm – 5:00 pm

Your Investment

Package	Stakeholder	Non Stakeholder
Normal Price	$ 980	$ 1,180

 

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Bookings